Giving Tuesday is coming up! This year it falls on Tuesday November 29th, so we hope you are getting ready. A Black Friday or Cyber Monday campaign doesn't always align with non-profits, so soon after the big box retail focused "holidays" became the norm, other opportunities to engage in the spirit of Thanksgiving like Small Business Saturday and Giving Tuesday followed.
GivingTuesday is a movement that unleashes the power of radical generosity around the world.
This happens to be the 10th annual #GivingTuesday. Touted as a "movement that unleashes the power of radical generosity around the world.". How can you benefit from such a powerful movement? Doing so can make a big impact to your non-profit's bottom line.
Campsite.bio designs features with non-profits in mind.
Here are some great ways to make your 2022 Giving Tuesday a success.
Table of Contents
Table of Contents
Get 50% off any paid plan with our non-profit discount
First and foremost take advantage of our non-profit discount. At Campsite, we're proud to support teams doing great things. Reach out at firstname.lastname@example.org to apply for a discount on any Pro plan. We'll need proof of non-profit status, like an IRS determination letter.
Collect donations with our embedded support link
A support link is less clicks, which means more donations.
Collecting donations from your supporters directly on your bio link page with the Support link is a great optimization. If you were to just link to another page with a support form to fill out you reduce the percentage of your supporters that follow through on all the steps to support you. A support link is less clicks, which means more donations.
Optimize your CTA - What vs. Why
Why should people care about ___? You should always try to answer this question early in your CTAs.Don't just tell then what to do "donate".
People act when they identify with your why.
What is a relatable benefit? Each year we buy 30,000 pounds of food for our pantry, that's around 4,285 grocery bags.
- 🎯 Focus on clear relatable benefits of your organization. Use numbers wherever you can.
- 🏆 For this giving season use the "prime" spot in your links list to get the most eyeballs!
- 💚 Be clear on why donations are critical to your success!
- 📢 Are you talking to your base, or are you asking others to "join the movement"?
Check out our CTA optimization tips.
Get the FREE Scorecard
Here is a FREE 10-point Giving Tuesday Scorecard to know where and how to increase charitable donations to your organization.
We wish you much success this giving season, we would love to hear your success stories!